Lurelle Van Arsdale Guild
by Stephen Visakay
Lurelle Van Arsdale Guild ( 1989-1986 ) was a prolific designer who got his start writing articles on antique furniture. Author of over 200 books and articles he was particularly fond of furniture from the French “Empire” period.
A graduate in fine arts from Syracuse University in 1920, he spent the next several years as an illustrator for home and women’s magazines, before starting his own design firm, Lurelle Guild Associates, in 1927.
One of the era’s leading industrial designers, Guild contributed over 50 designs to the catalogs of Chase Brass & Copper Co. A refrigerator designed for the Norge Corporation, tripled sales, and was displayed at the 1934 Industrial Arts Exposition held at Rockefeller Center.
With the 1929 Stock Market crash and the ensuing National Depression, metal companies sought new ways to increase revenue. The success of the Chase gift catalog led other companies, such as Revere, to follow into the giftware field. Alcoa joined the fray by hiring the famous designer in 1934 to create the Kensington gift line. His Skyscraper “Coldchester” is an outstanding example of streamlined industrial design.
- Ref; Vintage Bar Ware, page 43, 201
- Art Deco Chrome, Jim Linz, Schiffer Books, page 76
- Another design, page 52 The Cocktail Shaker, page 52 by Simon Khachadourian
- Also see; Art Deco Aluminum by Paula Ockner & Leslie Pina, Schiffer Books