FOR IMMEDIATE RELEASE

New York’s and the Nation’s Bars and Restaurants Answer Call to Aid
New Orleans Food & Beverage Industry Workers and Their Families

NEW YORK, SEPTEMBER 1, 2005 — The Museum of the American Cocktail™, a non-profit organization, and Southern Comfort's Tales of the Cocktail have organized a "Save New Orleans Cocktail Hour" on Monday, September 12, 2005 from 5:00pm to 7:00pm to directly benefit New Orleans food & beverage industry workers who are out of work and out of funds.

New Orleans' bars, restaurants, and casinos are the backbone of the tourism industry—the city's largest industry. With the devastation to home and livelihood in the wake of Hurricane Katrina, thousands of the city's hospitality workers face a pressing need in the coming months—funds to help rebuild their lives and their futures are sorely needed. It will take months for these businesses to become operational again and even longer before visitors, who are the source of that much-needed income, return to the Crescent City.

Participating restaurants and bars across the nation will serve New Orleans classics like the Sazerac and French 75 for $10 per drink between the hours of 5:00pm and 7:00pm. For a list of participating establishments, visit http://www.MuseumOfTheAmericanCocktail.org/cocktail200.

Receipts from those purchases will be donated to a special tax-deductible relief fund established by the Museum of the American Cocktail. And all monies received will be distributed directly to the workers and their families who apply for aid.

"We’re asking the nation’s food and beverage industry to donate two hours of their time and drink receipts to help their New Orleans colleagues," says Ann Rogers, organizer of the New Orleans-based Southern Comfort’s Tales of the Cocktail. "We hope other cities will answer the call in the coming weeks to help these men and women rebuild their lives."

Establishments can email Katrinafund@MuseumOfTheAmericanCocktail.org to pledge their support and receive further information on the "Save New Orleans Cocktail Hour" program.

Individuals, establishments, and companies wishing to contribute directly to this relief fund can send their checks to Museum of the American Cocktail, 459 Columbus Avenue, Suite 201, New York NY 10024. Make checks payable to the Museum of the American Cocktail and write the phrase "Katrina Relief Fund" on the bottom left-hand corner of the check. Donations can also be made via Paypal at http://www.MuseumOfTheAmericanCocktail.org/news/pr/KatrinaFund.html.

CONTACT:
Jill DeGroff
516-565-4981
JD2Design@aol.com

Anistatia Miller
646-334-6820
jaredbrown1@mac.com

#  #  #

  Katrina Relief Fund
Please join The Museum of the American Cocktail, and Southern Comfort in making a tax deductible donation to the special Katrina Relief Fund that has been set up.
Proceeds raised from this fund will go directly to assist the workers of the New Orleans restaurant and beverage industry, and their families.

Employee Matching Information:
Our "EIN" number for this fund is "57-1203034", and our official address is: Museum of the American Cocktail, PO Box 38, Malverne, NY 11565

Established in 2004, the Museum of the American Cocktail is a 501(c) non-profit organization dedicated to providing education in mixology and preserving the rich history of the American Cocktail. The Museum offers exhibits and publications, as well as an ongoing program of drink presentations and seminars at its New Orleans location in the French Quarter and soon at its New York location, opening November 2005.

Southern Comfort’s Tales of the Cocktail is an annual three-day event celebrating dining, drinking and the history of the cocktail in the New Orleans French Quarter, a city known worldwide for its attention to cuisine, cocktails and unique culture.