As of now, there is no permanent museum dedicated to the
American Cocktail anywhere in the United States or overseas.
With your sponsorship and support, The Museum of the American
Cocktail will answer this void.
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The association of Museum of the
American Cocktail's founders will insure the museum's integrity
and authenticity as well as offer sponsors and patrons a unique
media and promotional opportunities throughout the year.
- Media and Promotional Opportunities
Spearheaded by Dale DeGroff, whose extensive contacts in
the spirits industry, culinary world and media, along with
his notoriety and publicity opportunities will enable high
visibility for this one-of-a-kind institution. Museum founders
and cocktail authorities such as Jared Brown, Anistatia
Miller, Ted Haigh, Robert Hess, Phil Greene, Chris McMillian,
and Dave Wondrich will also served as spokespersons for
the museum and its patrons and sponsors through print and
broadcast interviews and presentations.
Special events, fundraisers, mixology seminars, and book
promotions will also generate additional media and promotional
opportunities as well as exposure for sponsor and patron
products.
- Dale DeGroff's Mixology Seminars
Renowned bar chefs and cocktail authorities throughout the
world will participate in Dale DeGroff's Mixology Seminars.
Special presentations will set the stage for a varied and
ever-evolving curriculum that will introduce new applications
of sponsor and patrons products to both professional and
consumer audiences.
- The Museum of the American Cocktail Website
Robert Hess's dynamic companion website for the museum and
the museum chatrooms will also boost awareness of the museum
as well as its sponsors and patrons. Industry, Sponsor,
and Patron-level advertising will also boost consumer and
professional awareness of products.
- Public Relations and Publicity Specialists
Utilizing the founders' strong network of public relations
and publicity specialists on a freelance, per-project basis,
media opportunities that include the Museum of the American
Cocktail, its founders, and its sponsors and patrons will
be sought and exploited on an on-going basis.
- Strengthening Brand Identity for Museum Sponsors
The value of an association with what is certain to become
the most prestigious establishment devoted to the cocktail,
where restaurant groups and aspiring professionals can come
to enjoy the rich history and culture of the cocktail and
obtain state of the art bar training.
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